Glossary for Stand, Exhibition, Fair
Visitor: An individual attending a trade fair or exhibition, who may include industry professionals, buyers, and the general public.
Audio-Visual (AV) Equipment: Technology used to enhance an exhibition stand, including screens, projectors, speakers, and lighting systems.
Biophilic Design: an approach to architecture and design that seeks to connect people with nature, incorporating natural elements and processes into the built environment
Booth: A designated area within an exhibition or trade fair where a company or exhibitor sets up a display to showcase their products or services.
Branding: The use of logos, colors, and other visual elements to create a consistent and recognizable identity for a company or product at an exhibition stand.
Collateral: Printed or digital materials (brochures, flyers, datasheets, etc.) used to support sales and marketing efforts at a show.
Competitor Analysis: Evaluating the stands, messaging, and activities of rival companies at the exhibition.
Custom Stand: A bespoke exhibition stand designed and built to specific requirements, often incorporating unique features and branding elements.
Dismantling: The process of taking down and removing an exhibition stand after the event.
Engagement: Interactions between exhibitors and visitors at a stand, which can include conversations, demonstrations, and activities.
Exhibition Catalogue: A directory of exhibitors and their products or services, often provided to visitors at a trade fair or exhibition.
Exhibition Organizer: The company or entity responsible for planning and managing a trade fair or exhibition.
Exhibition Schedule: The timetable of events, including setup days, exhibition days, and dismantling days, provided by the exhibition organizer.
Exhibition Stand: A structure designed to display products, services, or information at a trade fair or exhibition. It can range from simple tables to elaborate custom-built structures.
Exhibitor: An individual or company that participates in a trade fair or exhibition to display their products or services.
Fascia Board: A panel at the top of a shell scheme stand where the exhibitor’s name and stand number are displayed.
Floor Plan: A map of the exhibition hall showing the layout of stands and facilities.
Follow-Up: Post-event activities aimed at converting leads generated at an exhibition into sales or further business opportunities.
Footfall: The number of visitors attending an exhibition or passing by a particular stand.
Furniture: Items such as tables, chairs, and counters used within an exhibition stand to create a welcoming and functional space.
Graphics: Visual elements such as posters, banners, and digital displays used to communicate messages and attract attention to an exhibition stand.
Health and Safety: Regulations and guidelines to ensure the safety of exhibitors and visitors at a trade fair or exhibition.
Interactive Displays: Exhibits that encourage visitor engagement through touchscreens, virtual reality, or other interactive technologies.
Lead Generation: The process of collecting contact information from visitors to an exhibition stand for follow-up sales and marketing activities.
Logistics: The planning and coordination of all activities related to transporting, setting up, and managing an exhibition stand.
Modular Stand: A flexible and reusable exhibition stand made up of interchangeable components that can be configured in various ways.
Networking: The process of building professional relationships and connections with other exhibitors and visitors at a trade fair or exhibition.
Press Kit: Information provided to journalists and media representatives covering the exhibition.
Product Demonstration: A live presentation or display of a product’s features and benefits, often conducted at an exhibition stand.
Promotional Materials: Items such as brochures, flyers, and giveaways used to promote a company’s products or services at an exhibition stand.
Return on Investment (ROI): A measure of the profitability of an exhibition stand, calculated by comparing the costs of exhibiting with the revenue generated from leads and sales.
Shell Scheme: A standardized booth structure provided by the exhibition organizer, typically consisting of walls, a fascia board, and basic lighting.
Space-Only Stand: A booth area where the exhibitor designs and builds their own structure without using the standard shell scheme provided by the organizer.
Sponsorship: Financial support provided by a company to an exhibition organizer in exchange for branding and promotional opportunities.
Stand Builder: A company or individual that designs, constructs, and installs exhibition stands.
Stand Staff: The team of individuals responsible for manning an exhibition stand, engaging with visitors, and promoting the company’s products or services.
Sustainability: Practices aimed at reducing the environmental impact of exhibition stands, such as using eco-friendly materials and minimizing waste.
Target Audience: The specific group of visitors that an exhibitor aims to reach at the exhibition.
Trade Fair: An event where companies in a specific industry showcase and demonstrate their latest products and services. Trade fairs are often business-to-business (B2B) events.
Main fairs place
Europe:
- Messe Frankfurt (Germany): https://www.messefrankfurt.com/frankfurt/en.html
- Messe Düsseldorf (Germany): https://www.messe-duesseldorf.com/
- Koelnmesse (Germany): https://www.koelnmesse.com/
- Fiera Milano (Italy): https://www.fieramilano.it/en
- Paris Expo Porte de Versailles (France): https://www.parisexpo.fr/en
- Fira Barcelona (Spain): https://www.firabarcelona.com/en/ (Barcelona)
- IFEMA Madrid (Spain): https://www.ifema.es/en (Madrid)
North America:
- Las Vegas Convention Center (USA): https://www.lvcc.com/
- McCormick Place (Chicago, USA): https://www.mccormickplace.com/
Asia:
- China Import and Export Fair Complex (Canton Fair Complex, Guangzhou, China):https://www.cantonfair.org.cn/en-US
- Tokyo Big Sight (Japan): https://www.bigsight.jp/english/
Middle East:
- Dubai World Trade Centre (UAE): https://www.dwtc.com/en (Dubai)
