Exhibition and Trade Fair Glossary: A Comprehensive Guide

Cover Image for Exhibition and Trade Fair Glossary: A Comprehensive Guide
Renato Monteiro
Renato Monteiro

Glossary for Stand, Exhibition, Fair

Visitor: An individual attending a trade fair or exhibition, who may include industry professionals, buyers, and the general public.

Audio-Visual (AV) Equipment: Technology used to enhance an exhibition stand, including screens, projectors, speakers, and lighting systems.

Biophilic Design: an approach to architecture and design that seeks to connect people with nature, incorporating natural elements and processes into the built environment

Booth: A designated area within an exhibition or trade fair where a company or exhibitor sets up a display to showcase their products or services.

Branding: The use of logos, colors, and other visual elements to create a consistent and recognizable identity for a company or product at an exhibition stand.

Collateral: Printed or digital materials (brochures, flyers, datasheets, etc.) used to support sales and marketing efforts at a show.

Competitor Analysis: Evaluating the stands, messaging, and activities of rival companies at the exhibition.

Custom Stand: A bespoke exhibition stand designed and built to specific requirements, often incorporating unique features and branding elements.

Dismantling: The process of taking down and removing an exhibition stand after the event.

Engagement: Interactions between exhibitors and visitors at a stand, which can include conversations, demonstrations, and activities.

Exhibition Catalogue: A directory of exhibitors and their products or services, often provided to visitors at a trade fair or exhibition.

Exhibition Organizer: The company or entity responsible for planning and managing a trade fair or exhibition.

Exhibition Schedule: The timetable of events, including setup days, exhibition days, and dismantling days, provided by the exhibition organizer.

Exhibition Stand: A structure designed to display products, services, or information at a trade fair or exhibition. It can range from simple tables to elaborate custom-built structures.

Exhibitor: An individual or company that participates in a trade fair or exhibition to display their products or services.

Fascia Board: A panel at the top of a shell scheme stand where the exhibitor’s name and stand number are displayed.

Floor Plan: A map of the exhibition hall showing the layout of stands and facilities.

Follow-Up: Post-event activities aimed at converting leads generated at an exhibition into sales or further business opportunities.

Footfall: The number of visitors attending an exhibition or passing by a particular stand.

Furniture: Items such as tables, chairs, and counters used within an exhibition stand to create a welcoming and functional space.

Graphics: Visual elements such as posters, banners, and digital displays used to communicate messages and attract attention to an exhibition stand.

Health and Safety: Regulations and guidelines to ensure the safety of exhibitors and visitors at a trade fair or exhibition.

Interactive Displays: Exhibits that encourage visitor engagement through touchscreens, virtual reality, or other interactive technologies.

Lead Generation: The process of collecting contact information from visitors to an exhibition stand for follow-up sales and marketing activities.

Logistics: The planning and coordination of all activities related to transporting, setting up, and managing an exhibition stand.

Modular Stand: A flexible and reusable exhibition stand made up of interchangeable components that can be configured in various ways.

Networking: The process of building professional relationships and connections with other exhibitors and visitors at a trade fair or exhibition.

Press Kit: Information provided to journalists and media representatives covering the exhibition.

Product Demonstration: A live presentation or display of a product’s features and benefits, often conducted at an exhibition stand.

Promotional Materials: Items such as brochures, flyers, and giveaways used to promote a company’s products or services at an exhibition stand.

Return on Investment (ROI): A measure of the profitability of an exhibition stand, calculated by comparing the costs of exhibiting with the revenue generated from leads and sales.

Shell Scheme: A standardized booth structure provided by the exhibition organizer, typically consisting of walls, a fascia board, and basic lighting.

Space-Only Stand: A booth area where the exhibitor designs and builds their own structure without using the standard shell scheme provided by the organizer.

Sponsorship: Financial support provided by a company to an exhibition organizer in exchange for branding and promotional opportunities.

Stand Builder: A company or individual that designs, constructs, and installs exhibition stands.

Stand Staff: The team of individuals responsible for manning an exhibition stand, engaging with visitors, and promoting the company’s products or services.

Sustainability: Practices aimed at reducing the environmental impact of exhibition stands, such as using eco-friendly materials and minimizing waste.

Target Audience: The specific group of visitors that an exhibitor aims to reach at the exhibition.

Trade Fair: An event where companies in a specific industry showcase and demonstrate their latest products and services. Trade fairs are often business-to-business (B2B) events.

Main fairs place

Europe:

North America:

Asia:

Middle East:


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Bringing the Spirit of Jamaica to Life at FITUR 2025 🇯🇲🌴

We’re thrilled to share the stand design we created at Noisy Studio for Jamaica at FITUR 2025 in IFEMA! Our goal with this stand design was to capture the vibrant essence and natural beauty of the island, creating an immersive space that would transport visitors to the vibrant soul of Jamaica. Immersive LED Screens: We projected […]

Renato Monteiro
Renato Monteiro
Cover Image for The Global Language of Trade Shows: Booth or Stand? A Guide for International Exhibitors

The Global Language of Trade Shows: Booth or Stand? A Guide for International Exhibitors

Ever wondered why exhibition spaces have different names depending on where you are? As a Spanish exhibition design studio, we at Noisy Studio frequently navigate the fascinating world of international trade show terminology. This guide explores how this simple yet crucial term varies across the globe, offering valuable insights for international exhibitors. Booth vs. Stand: […]

Renato Monteiro
Renato Monteiro

You provide the trust, we provide the imagination.

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Exhibition and Trade Fair Glossary: A Comprehensive Guide

Cover Image for Exhibition and Trade Fair Glossary: A Comprehensive Guide
Renato Monteiro
Renato Monteiro

Glossary for Stand, Exhibition, Fair

Visitor: An individual attending a trade fair or exhibition, who may include industry professionals, buyers, and the general public.

Audio-Visual (AV) Equipment: Technology used to enhance an exhibition stand, including screens, projectors, speakers, and lighting systems.

Biophilic Design: an approach to architecture and design that seeks to connect people with nature, incorporating natural elements and processes into the built environment

Booth: A designated area within an exhibition or trade fair where a company or exhibitor sets up a display to showcase their products or services.

Branding: The use of logos, colors, and other visual elements to create a consistent and recognizable identity for a company or product at an exhibition stand.

Collateral: Printed or digital materials (brochures, flyers, datasheets, etc.) used to support sales and marketing efforts at a show.

Competitor Analysis: Evaluating the stands, messaging, and activities of rival companies at the exhibition.

Custom Stand: A bespoke exhibition stand designed and built to specific requirements, often incorporating unique features and branding elements.

Dismantling: The process of taking down and removing an exhibition stand after the event.

Engagement: Interactions between exhibitors and visitors at a stand, which can include conversations, demonstrations, and activities.

Exhibition Catalogue: A directory of exhibitors and their products or services, often provided to visitors at a trade fair or exhibition.

Exhibition Organizer: The company or entity responsible for planning and managing a trade fair or exhibition.

Exhibition Schedule: The timetable of events, including setup days, exhibition days, and dismantling days, provided by the exhibition organizer.

Exhibition Stand: A structure designed to display products, services, or information at a trade fair or exhibition. It can range from simple tables to elaborate custom-built structures.

Exhibitor: An individual or company that participates in a trade fair or exhibition to display their products or services.

Fascia Board: A panel at the top of a shell scheme stand where the exhibitor’s name and stand number are displayed.

Floor Plan: A map of the exhibition hall showing the layout of stands and facilities.

Follow-Up: Post-event activities aimed at converting leads generated at an exhibition into sales or further business opportunities.

Footfall: The number of visitors attending an exhibition or passing by a particular stand.

Furniture: Items such as tables, chairs, and counters used within an exhibition stand to create a welcoming and functional space.

Graphics: Visual elements such as posters, banners, and digital displays used to communicate messages and attract attention to an exhibition stand.

Health and Safety: Regulations and guidelines to ensure the safety of exhibitors and visitors at a trade fair or exhibition.

Interactive Displays: Exhibits that encourage visitor engagement through touchscreens, virtual reality, or other interactive technologies.

Lead Generation: The process of collecting contact information from visitors to an exhibition stand for follow-up sales and marketing activities.

Logistics: The planning and coordination of all activities related to transporting, setting up, and managing an exhibition stand.

Modular Stand: A flexible and reusable exhibition stand made up of interchangeable components that can be configured in various ways.

Networking: The process of building professional relationships and connections with other exhibitors and visitors at a trade fair or exhibition.

Press Kit: Information provided to journalists and media representatives covering the exhibition.

Product Demonstration: A live presentation or display of a product’s features and benefits, often conducted at an exhibition stand.

Promotional Materials: Items such as brochures, flyers, and giveaways used to promote a company’s products or services at an exhibition stand.

Return on Investment (ROI): A measure of the profitability of an exhibition stand, calculated by comparing the costs of exhibiting with the revenue generated from leads and sales.

Shell Scheme: A standardized booth structure provided by the exhibition organizer, typically consisting of walls, a fascia board, and basic lighting.

Space-Only Stand: A booth area where the exhibitor designs and builds their own structure without using the standard shell scheme provided by the organizer.

Sponsorship: Financial support provided by a company to an exhibition organizer in exchange for branding and promotional opportunities.

Stand Builder: A company or individual that designs, constructs, and installs exhibition stands.

Stand Staff: The team of individuals responsible for manning an exhibition stand, engaging with visitors, and promoting the company’s products or services.

Sustainability: Practices aimed at reducing the environmental impact of exhibition stands, such as using eco-friendly materials and minimizing waste.

Target Audience: The specific group of visitors that an exhibitor aims to reach at the exhibition.

Trade Fair: An event where companies in a specific industry showcase and demonstrate their latest products and services. Trade fairs are often business-to-business (B2B) events.

Main fairs place

Europe:

North America:

Asia:

Middle East:


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Bringing the Spirit of Jamaica to Life at FITUR 2025 🇯🇲🌴

We’re thrilled to share the stand design we created at Noisy Studio for Jamaica at FITUR 2025 in IFEMA! Our goal with this stand design was to capture the vibrant essence and natural beauty of the island, creating an immersive space that would transport visitors to the vibrant soul of Jamaica. Immersive LED Screens: We projected […]

Renato Monteiro
Renato Monteiro
Cover Image for The Global Language of Trade Shows: Booth or Stand? A Guide for International Exhibitors

The Global Language of Trade Shows: Booth or Stand? A Guide for International Exhibitors

Ever wondered why exhibition spaces have different names depending on where you are? As a Spanish exhibition design studio, we at Noisy Studio frequently navigate the fascinating world of international trade show terminology. This guide explores how this simple yet crucial term varies across the globe, offering valuable insights for international exhibitors. Booth vs. Stand: […]

Renato Monteiro
Renato Monteiro

You provide the trust, we provide the imagination.

Exhibition and Trade Fair Glossary: A Comprehensive Guide

Cover Image for Exhibition and Trade Fair Glossary: A Comprehensive Guide
Renato Monteiro
Renato Monteiro

Glossary for Stand, Exhibition, Fair

Visitor: An individual attending a trade fair or exhibition, who may include industry professionals, buyers, and the general public.

Audio-Visual (AV) Equipment: Technology used to enhance an exhibition stand, including screens, projectors, speakers, and lighting systems.

Biophilic Design: an approach to architecture and design that seeks to connect people with nature, incorporating natural elements and processes into the built environment

Booth: A designated area within an exhibition or trade fair where a company or exhibitor sets up a display to showcase their products or services.

Branding: The use of logos, colors, and other visual elements to create a consistent and recognizable identity for a company or product at an exhibition stand.

Collateral: Printed or digital materials (brochures, flyers, datasheets, etc.) used to support sales and marketing efforts at a show.

Competitor Analysis: Evaluating the stands, messaging, and activities of rival companies at the exhibition.

Custom Stand: A bespoke exhibition stand designed and built to specific requirements, often incorporating unique features and branding elements.

Dismantling: The process of taking down and removing an exhibition stand after the event.

Engagement: Interactions between exhibitors and visitors at a stand, which can include conversations, demonstrations, and activities.

Exhibition Catalogue: A directory of exhibitors and their products or services, often provided to visitors at a trade fair or exhibition.

Exhibition Organizer: The company or entity responsible for planning and managing a trade fair or exhibition.

Exhibition Schedule: The timetable of events, including setup days, exhibition days, and dismantling days, provided by the exhibition organizer.

Exhibition Stand: A structure designed to display products, services, or information at a trade fair or exhibition. It can range from simple tables to elaborate custom-built structures.

Exhibitor: An individual or company that participates in a trade fair or exhibition to display their products or services.

Fascia Board: A panel at the top of a shell scheme stand where the exhibitor’s name and stand number are displayed.

Floor Plan: A map of the exhibition hall showing the layout of stands and facilities.

Follow-Up: Post-event activities aimed at converting leads generated at an exhibition into sales or further business opportunities.

Footfall: The number of visitors attending an exhibition or passing by a particular stand.

Furniture: Items such as tables, chairs, and counters used within an exhibition stand to create a welcoming and functional space.

Graphics: Visual elements such as posters, banners, and digital displays used to communicate messages and attract attention to an exhibition stand.

Health and Safety: Regulations and guidelines to ensure the safety of exhibitors and visitors at a trade fair or exhibition.

Interactive Displays: Exhibits that encourage visitor engagement through touchscreens, virtual reality, or other interactive technologies.

Lead Generation: The process of collecting contact information from visitors to an exhibition stand for follow-up sales and marketing activities.

Logistics: The planning and coordination of all activities related to transporting, setting up, and managing an exhibition stand.

Modular Stand: A flexible and reusable exhibition stand made up of interchangeable components that can be configured in various ways.

Networking: The process of building professional relationships and connections with other exhibitors and visitors at a trade fair or exhibition.

Press Kit: Information provided to journalists and media representatives covering the exhibition.

Product Demonstration: A live presentation or display of a product’s features and benefits, often conducted at an exhibition stand.

Promotional Materials: Items such as brochures, flyers, and giveaways used to promote a company’s products or services at an exhibition stand.

Return on Investment (ROI): A measure of the profitability of an exhibition stand, calculated by comparing the costs of exhibiting with the revenue generated from leads and sales.

Shell Scheme: A standardized booth structure provided by the exhibition organizer, typically consisting of walls, a fascia board, and basic lighting.

Space-Only Stand: A booth area where the exhibitor designs and builds their own structure without using the standard shell scheme provided by the organizer.

Sponsorship: Financial support provided by a company to an exhibition organizer in exchange for branding and promotional opportunities.

Stand Builder: A company or individual that designs, constructs, and installs exhibition stands.

Stand Staff: The team of individuals responsible for manning an exhibition stand, engaging with visitors, and promoting the company’s products or services.

Sustainability: Practices aimed at reducing the environmental impact of exhibition stands, such as using eco-friendly materials and minimizing waste.

Target Audience: The specific group of visitors that an exhibitor aims to reach at the exhibition.

Trade Fair: An event where companies in a specific industry showcase and demonstrate their latest products and services. Trade fairs are often business-to-business (B2B) events.

Main fairs place

Europe:

North America:

Asia:

Middle East:


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Bringing the Spirit of Jamaica to Life at FITUR 2025 🇯🇲🌴

We’re thrilled to share the stand design we created at Noisy Studio for Jamaica at FITUR 2025 in IFEMA! Our goal with this stand design was to capture the vibrant essence and natural beauty of the island, creating an immersive space that would transport visitors to the vibrant soul of Jamaica. Immersive LED Screens: We projected […]

Renato Monteiro
Renato Monteiro
Cover Image for The Global Language of Trade Shows: Booth or Stand? A Guide for International Exhibitors

The Global Language of Trade Shows: Booth or Stand? A Guide for International Exhibitors

Ever wondered why exhibition spaces have different names depending on where you are? As a Spanish exhibition design studio, we at Noisy Studio frequently navigate the fascinating world of international trade show terminology. This guide explores how this simple yet crucial term varies across the globe, offering valuable insights for international exhibitors. Booth vs. Stand: […]

Renato Monteiro
Renato Monteiro

You provide the trust, we provide the imagination.

Exhibition and Trade Fair Glossary: A Comprehensive Guide

Cover Image for Exhibition and Trade Fair Glossary: A Comprehensive Guide
Renato Monteiro
Renato Monteiro

Glossary for Stand, Exhibition, Fair

Visitor: An individual attending a trade fair or exhibition, who may include industry professionals, buyers, and the general public.

Audio-Visual (AV) Equipment: Technology used to enhance an exhibition stand, including screens, projectors, speakers, and lighting systems.

Biophilic Design: an approach to architecture and design that seeks to connect people with nature, incorporating natural elements and processes into the built environment

Booth: A designated area within an exhibition or trade fair where a company or exhibitor sets up a display to showcase their products or services.

Branding: The use of logos, colors, and other visual elements to create a consistent and recognizable identity for a company or product at an exhibition stand.

Collateral: Printed or digital materials (brochures, flyers, datasheets, etc.) used to support sales and marketing efforts at a show.

Competitor Analysis: Evaluating the stands, messaging, and activities of rival companies at the exhibition.

Custom Stand: A bespoke exhibition stand designed and built to specific requirements, often incorporating unique features and branding elements.

Dismantling: The process of taking down and removing an exhibition stand after the event.

Engagement: Interactions between exhibitors and visitors at a stand, which can include conversations, demonstrations, and activities.

Exhibition Catalogue: A directory of exhibitors and their products or services, often provided to visitors at a trade fair or exhibition.

Exhibition Organizer: The company or entity responsible for planning and managing a trade fair or exhibition.

Exhibition Schedule: The timetable of events, including setup days, exhibition days, and dismantling days, provided by the exhibition organizer.

Exhibition Stand: A structure designed to display products, services, or information at a trade fair or exhibition. It can range from simple tables to elaborate custom-built structures.

Exhibitor: An individual or company that participates in a trade fair or exhibition to display their products or services.

Fascia Board: A panel at the top of a shell scheme stand where the exhibitor’s name and stand number are displayed.

Floor Plan: A map of the exhibition hall showing the layout of stands and facilities.

Follow-Up: Post-event activities aimed at converting leads generated at an exhibition into sales or further business opportunities.

Footfall: The number of visitors attending an exhibition or passing by a particular stand.

Furniture: Items such as tables, chairs, and counters used within an exhibition stand to create a welcoming and functional space.

Graphics: Visual elements such as posters, banners, and digital displays used to communicate messages and attract attention to an exhibition stand.

Health and Safety: Regulations and guidelines to ensure the safety of exhibitors and visitors at a trade fair or exhibition.

Interactive Displays: Exhibits that encourage visitor engagement through touchscreens, virtual reality, or other interactive technologies.

Lead Generation: The process of collecting contact information from visitors to an exhibition stand for follow-up sales and marketing activities.

Logistics: The planning and coordination of all activities related to transporting, setting up, and managing an exhibition stand.

Modular Stand: A flexible and reusable exhibition stand made up of interchangeable components that can be configured in various ways.

Networking: The process of building professional relationships and connections with other exhibitors and visitors at a trade fair or exhibition.

Press Kit: Information provided to journalists and media representatives covering the exhibition.

Product Demonstration: A live presentation or display of a product’s features and benefits, often conducted at an exhibition stand.

Promotional Materials: Items such as brochures, flyers, and giveaways used to promote a company’s products or services at an exhibition stand.

Return on Investment (ROI): A measure of the profitability of an exhibition stand, calculated by comparing the costs of exhibiting with the revenue generated from leads and sales.

Shell Scheme: A standardized booth structure provided by the exhibition organizer, typically consisting of walls, a fascia board, and basic lighting.

Space-Only Stand: A booth area where the exhibitor designs and builds their own structure without using the standard shell scheme provided by the organizer.

Sponsorship: Financial support provided by a company to an exhibition organizer in exchange for branding and promotional opportunities.

Stand Builder: A company or individual that designs, constructs, and installs exhibition stands.

Stand Staff: The team of individuals responsible for manning an exhibition stand, engaging with visitors, and promoting the company’s products or services.

Sustainability: Practices aimed at reducing the environmental impact of exhibition stands, such as using eco-friendly materials and minimizing waste.

Target Audience: The specific group of visitors that an exhibitor aims to reach at the exhibition.

Trade Fair: An event where companies in a specific industry showcase and demonstrate their latest products and services. Trade fairs are often business-to-business (B2B) events.

Main fairs place

Europe:

North America:

Asia:

Middle East:


Más noisy-stories

Bringing the Spirit of Jamaica to Life at FITUR 2025 🇯🇲🌴

We’re thrilled to share the stand design we created at Noisy Studio for Jamaica at FITUR 2025 in IFEMA! Our goal with this stand design was to capture the vibrant essence and natural beauty of the island, creating an immersive space that would transport visitors to the vibrant soul of Jamaica. Immersive LED Screens: We projected […]

Renato Monteiro
Renato Monteiro
Cover Image for The Global Language of Trade Shows: Booth or Stand? A Guide for International Exhibitors

The Global Language of Trade Shows: Booth or Stand? A Guide for International Exhibitors

Ever wondered why exhibition spaces have different names depending on where you are? As a Spanish exhibition design studio, we at Noisy Studio frequently navigate the fascinating world of international trade show terminology. This guide explores how this simple yet crucial term varies across the globe, offering valuable insights for international exhibitors. Booth vs. Stand: […]

Renato Monteiro
Renato Monteiro

You provide the trust, we provide the imagination.